Facebook & Instagram Down October 2021

Facebook, Instagram & WhatsApp all went down on Monday 4th October 2021 at 16:45.

What can you do as a business next time there’s a social media outage, as confirmed by the BBC?

Don’t panic – read this expert advice from our very own Social Media specialist, Chris Brown.

This is what to do next time there is a social media outage.

• Let your customers know you’re still there – on a different network
• Be light-hearted in tone of voice – it’s a problem out of your control
• Build an audience on another network – relevant to your target audience, in case it happens again
• Pause ad campaigns if you can – so you’re not wasting money in the outage
• Shift ad spend to other networks during the blackout – so you’re making the most of your money elsewhere
• Pull back ad spend for a few days post-blackout – assess the situation and let the network ‘get back to normal’
• When the network is back up, don’t be too hasty to post – let the site sync and update accordingly, we’d give it an hour or so
• Add a note in Google Analytics – so you can account for the (lack of) activity

What caused Facebook, Instagram & WhatsApp to go down?

It’s been put down to a “faulty configuration change” relating to an internal server problem.

How long was Facebook, Instagram & WhatsApp down for?

6 hours.

Is Facebook, Instagram & WhatsApp back up now?

Yes. Facebook, Instagram & WhatsApp are back up and running as normal now.