Start Ranking Higher on Google
and Drive More Customers to Your Website
• Improve your visibility in organic search results
• Deliver sustainable traffic to your website
• Increase leads and ultimately sales
We keep up with the latest 2019 SEO trends to offer outstanding SEO services.
See how we increased traffic to Immerse UK's website by 990% with effective SEO
SEO is a combination of techniques, tactics and strategies put in place to increase the amount of visitors to a website through acquiring a high-ranking placement in the search results of a search engine (SERP), like Google, Bing, Yahoo etc.
• SEO stands for search engine optimisation
• The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo.
• Search Engine Optimisation success will lead to consistent conversion and ROI.
To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest.
• Optimising your websites infrastructure and architecture
• Targeting the best keywords
• Creating new and interesting content
• Link Building - gaining high quality and trustworthy links from authoritative sites
• Having an active social media presence
• Relevant Citations
In today’s competitive market SEO is more crucial than ever. Millions of people use search engines every day looking for solutions to their problems and answers to their questions.
SEO is about focusing on the technique of targeted traffic. Effective SEO could potentially mean the difference between ranking on the first page of search engines, or the second. It is vital to understand that ranking on the second page drastically decreases your chances of being seen by potential customers by over 60%. This essentially means your search traffic drops 60% for every second your website does not appear on the first page.
When potential customers use a search engine to acquire information about something, they are much more likely looking for a solution to a problem. Research presents that 93% of problems are solved on the first page of the SERPs. If you are not showing up on the first page then you are losing business. Well-written and unique content is what offers a search engine the opportunity to resolve a searcher’s problem with your information and website.
Content relevancy is often overlooked in regards to ranking factors, however it is likely still the most crucial factor for SEO. Search engines are continually indexing websites and their content to ensure the most relevant businesses are worthy of the front page.
Page Speed
is crucial towards your SEO. Google has suggested that page speed is one of the key signals used by its algorithm to rank pages. Not only is it important for your SEO but it also plays a large role in the user experience. Provide your users with a great experience and keep the load time below a few seconds.
Website Security is also a key factor for SEO. Websites with a secure certificate (SSL) indicate to search engines that your website can be trusted.
Having a well-structured website with relevant, well written content will support you in your rankings. Your website must be engaging so that strangers who have never heard of your business before will continue to read and stay on your website.
At Grizzly, we understand how search engines assess websites and how they select the order in which they rank. Our work predominately involves improving the relevancy and trust factor of our client's website. From this, search engines begin to favour the website over others and therefore start to increase it's rankings higher up in the search results. Ultimately, the end objective is to have the website positioned on page one or even in the number one spot on Google for your primary keywords.
As an SEO company, we want our clients to be found more easily on search engines, outrank their competition and gain more customers.
We’re offing free SEO audits which will help you assess whether SEO is right for your business. Once we have conducted an SEO audit and have the results, we will be able to assess whether SEO is right for your business.
Contact our Bristol office at 0117 318 1799 to get started today.
The foundation of what we do is technical SEO and our approach is made on two fundamental concepts: we find every area that can be enhanced to improve your organic rankings, and work with you to identify the most effective ways to carry out these improvements.
As the saying goes, "Content is king" and it can't be underestimated. Thankfully the team at Grizzly knows how to use content to engage with customers and to send the right signals to search engines for long-term success.
Your web visitors are crucial to your search success. Our experience in technical SEO, conversion optimisation and web design means that we understand the demands of the modern consumer online and can help craft the best experience for your audience.
• 93% of online experiences begin with a search engine
• Google owns 65-70% of the search engine market share
• 70-80% of users ignore the paid ads, focusing on the organic results
• Search is the #1 driver of traffic to content sites, beating social media by more than 300%
• SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate
It's important to make sure that an SEO agency works within the law. Beyond that, there are a few questions you should ask outlined in this video.
We're proud to be a Bristol based business. Bristol was recently voted, by the Sunday Times, as the best place to live in the UK and 1 of the top 10 cities to live in the world.
In 2015 Bristol also became the European Green Capital, becoming the first city to ever achieve this.
Bristol is a city filled with rich history and become a thriving hub for businesses to set up and grow. Continued investment in Bristol shows confidence remains in the area. The local economy continues to grow year on year. One recent example comes with the Bristol Temple Quarter development, creating 20,000 jobs and adding an extra £100m a year to Bristol's economy.
Bristol has a thriving business community and was also recently ranked the number one place in the UK to start and grow a business, ahead of London which was ranked in second place.
Here are 20 interesting facts about Bristol.
Back in 2010, Google introduced two new meta tags for news articles: original-source and syndication-source. These two tags were created to allow news curators to publish another website’s article on their own website, without the risk of a Google penalty for plagiarism or duplicate content.
Syndication TagKeywords are single words or phrases that you want search engines to associate with your site, so that when those keywords are entered in search by someone, your website is visible.
Keyword ResearchGoogle is always evolving, their developers are creating more intuitive ways to show answers to users’ search queries. ‘Rich answer’ is one of their new developments.
Rich AnswersIn the world of SEO, hCard was best known as a microformat standard used for forming structured data; the data was created for the benefit of search engines over people. This helps search engines to have a better understanding of the information on web pages.
hCardNAP is short for name, address, phone number. For search engines like Google, these details create a unique marker that distinguishes you from anyone else. By listing your NAP details consistently, you reflect your presence in a particular area and your ability to rank for location-based searches.
NAPA citation, link or mention in any digital content signifies endorsement, trust and authority. SEO co-citation refers to the interaction that occurs when websites discuss interrelated themes, concepts and mention each other. A crucial element of co-citation is the significance of the words that surround links. Implementing co-citation can help explain how to get ranked for keywords that you don’t even reference, thanks to the words and citations that you usually are associated with.
Co-citationVertical engines are search engines that specialise in different types of search. For example, Google’s image search, location or map search, news search, and web search would be considered a verticals. These should be actually be considered as separate search engines, all under the Google umbrella.
Vertical SearchGoogle introduced Schema markup in 2011. It is a form of a microdata that was made in collaboration by Google, Bing, Yahoo! and Yandex. The objective has been to develop a specific language of tags that enable webmasters to communicate the meaning of web pages to computer programs that read them, including search engines.
Schema MarkupGoogle launched Panda in early 2011, a search results algorithm which filtered out websites with low quality content. This was the beginning of a series of huge quality control checks. Google Panda effectively stripped search results pages (SERPs) of badly constructed and spammy content, enabling higher quality websites to rise to the top.
Panda AlgorithmEvent tracking refers to the measuring of interactions on a website beyond a web page load. Event tracking supplies data on how web visitors are engaging with a website, which makes it possible to optimise the SEO and PPC marketing campaigns to maximum effect.
Event TrackingA site has an overall Domain Rank. This is the total amount of positive link metrics associated with a website as a whole. The Domain Rank is determined by the combined PageRank of all of the individual pages on a website.
Link JuiceA 301 redirect is an instruction that tells a browser: “The requested page is no longer available at the URL you have, you’ll find it at this new new address”.
301 RedirectsUser reviews are a very significant element of SEO and digital marketing. Google are more inclined to reward sites that have positive user reviews with better rankings and also reviews can act as a powerful promotional tool.
User ReviewsLocal search is always evolving. For a business that needs to attract customers to a physical location, ranking well in local search can be a paramount consideration in any credible marketing strategy, and has rapidly become an SEO top-priority.
Local SearchConversions happen on a website when a user performs an action that takes them further along the buying cycle. For example, a conversion could be requesting a quote, or buying your product outright. A company's website should always be built with a view to having a good conversion rate.
Conversion Rate OptimisationLink building is the process of acquiring links from an external source which points to your site. These links enable both search engines and users to visit your site and get it on the search results map
Link BuildingA rel=canonical tag is a snippet of HTML code that marks up web pages which are at risk of being interpreted as duplicate content. Through using this tag in pages with similar or identical content, webmasters are able to convey to search engines which is the original page-the ‘canonical link’—and which are subsequent copies.
Rel Canonical TagSpam is in relation to a broad range of unwanted links, pop-ups, data and emails that we face in our daily interactions on the internet. Spam can be simply unwanted, but it can also be very misleading, harmful and problematic for your site in a number of ways.
SpamURL parameters are used to indicate how search engines should handle parts of your site based on your URLs, in order to crawl your site more efficiently. This refers to folders within a URL string.
URL ParametersHummingbird is a search algorithm implemented by Google. Introduced in August 2013, it was used to replace the previous Caffeine algorithm, and impacts around 90% of Google searches.
Hummingbird AlgorithmAccording to Google Analytics, bounce rate is the percentage of sessions in which a user left your site from the page through which they entered it, without interacting with it.
Bounce RateBranded search is results displayed when a user searches for your brand name. Whether you’re a new start-up or a large national business, you will want to rank number one for your branded search. However, it isn’t always easy to be the top listing, even for your own brand.
Branded SearchArguably the most significant SEO factor is content. Good SEO agencies optimise content by creating information that both users and Google will love. This is known as content optimisation, and it will help make your website more visible in search.
Content OptimisationThe nofollow tag allows publishers to inform Google and other search engines that they do not endorse certain links to other pages.
NoFollow TagsGoogle introduced these functions in September 2011 to combat the problem of duplicate content. The Rel=Prev and Rel=Next are added to the HTML code of a site in order to let search engines know that a certain collection of consecutive pages should all be indexed together.
Rel=Prev & Rel=NextA crawler is a program used by search engines that traverses the internet in order to gather and index data.
CrawlersRobots.txt and meta robots tags are used by search engine optimisation agencies and webmasters to order instructions to crawlers traversing and indexing a website.
Meta Robots TagsThe NoScript tag is an important tool for web developers, providing content on pages enriched with JavaScript, Java, Flash or AJAX for users whose browsers do not support dynamic content hosted in these forms. Notices like “Your browser is unable to read JavaScript” when trying to load a website is an example of the NoScript tag in action.
NoScript TagsHistorically search engines found it hard to read any information and links that do not appear in HTML format within a page’s source code. The continuing development of Google Image Search, which is becoming integral to the search engine’s algorithms, has improved this somewhat.
Javascript, Java, AJAX & FlashOne of the most important factors for both SEO and User Experience (UX) is website navigation. A well-designed, well-organised site with easy navigation will not only improve your site’s UX, but will also help the search engine bots crawl a website by helping them find all the site’s content and making more efficient use of their crawl budgets.
Website NavigationIf your company is renaming or rebranding itself or your website needs to be moved to another server your onsite content will need to be precisely redirected to its new home. If your redirects are not correctly completed, your new website will be riddled with 404 File Not Found errors, which can diminish user experience, leading to an increased bounce rate and therefore a decreased page ranking.
Domain TranfersFirst Click Free is a tool made by Google that allows bots to crawl and index content held behind forms, predominantly on subscription or registration-only sites such as The Financial Times.
First Click FreeIn the SEO world, terms like ‘white hat’ and ‘black hat’ are very common. Essentially, white hat refers to good SEO practices that search engines recommend, while black hat refers to bad SEO practices that break search engine rules.
White Hat vs Black HatHeading tags are vital to user experience and a page’s rankings. For a website visitor, a heading tag can change the look and feel of a heading or subheading, usually making it bigger and bolder.
Heading TagsMeta tags are text snippets in the html of a web page. They are no visible to site visitors and if implemented correctly they can have a significant effect on SEO.
Meta TagsGoogle’s Accelerated Mobile Pages (AMP) is an open source project designed to improve the loading speed and readability of content for mobile users. Think of it as an upgrade to mobile-friendly pages.
AMPDirectories used to be an SEO staple. Believed as the internet's answer to the Yellow Pages, online directories played host to huge lists of links, often broken down into useful categories for the reader.
Online DirectoriesAnnounced in April 2012, Google Penguin is an algorithm update aimed to reduce web spam, penalising sites that violated Google’s Webmaster Guidelines by using black hat techniques to obtain links and manipulate search engine rankings. It also rewarded websites with high quality link profiles.
Penguin AlgorithmThe Knowledge Graph is Google’s system for organising information about millions of well-known entities: people, places, and organisations, to build a map of how information is interconnected. It’s a knowledge base used by Google to enhance its search results with the use of human language technology (e.g. entity recognition and linking) and the semantic web (graphs of linked data).
Knowledge GraphA sitemap is a resource you make for your website to allow it to be discovered by Google and other search engines. Providing resource metadata in the form of sitemaps is a vital method to position your content to appear in search.
SitemapsLink Metrics is the name referring to the criteria for ranking search results. They reflect the significance of any given webpage on the internet, and include some measure of domain authority, relevancy and trust. It’s a method to measure sites not by how important their webmasters say they are, but by how authoritative, relevant and trusted other web users say they are.
Link MetricsSocial media optimisation is performed in conjunction with search engine optimisation as there are strong parallels between the two services.
Social Media OptimisationAnchor text is the text of an outbound link, which is clickable, and it’s readable to both the user and to search engines.
Anchor TextHypertext Transfer Protocol Secure (HTTPS) is an internet communication protocol that protects the privacy of user data between their browser and the site they are using.
HTTPSGoogle Analytics is a free web service which provides comprehensive statistics and analytical tools for SEO and marketing purposes. Analytics monitors traffic to a website and collects data on how visitors interact with the site.
Google AnalyticsThis is a common code for a URL redirection. The server invites the web browser to take an alternative route to the page which in theory is only temporary.
302 RedirectA 307 redirect is very similar to a 302 redirect but the difference is that the method and body aren’t altered when the redirect request is made.
307 RedirectThis is an error message that surely you’ll have encountered on your travels through the worldwide web! This particular sequence of numbers means that the browser was able to communicate with the server but it was unable to find what was requested.
404 ErrorThis error code signifies that the page is ‘not found’ like a 404 but in fact gone completely.
410 ErrorA phrase with origins in the physical world and quite a literal meaning, ‘above the fold’ signifies the top half of a newspaper when it’s folded for delivery;
Above The FoldThis is Google's advertising platform used by businesses large and small alike to advertise online.
Google AdsAnswer Engine Optimisation provides search engine results for voice-operated commands and results.
AEOA useful tool for many online personalities/ influencers.
Affiliate WebsiteAhrefs.com is a website that provides an online toolset offering metrics and functionality for all things SEO related.
AhrefsAnother SEO service, this one offered by Amazon that covers all the basics as well as some more in-depth technical details.
AlexaQuite logically, this refers specifically to Google’s search algorithm and the fact that it’s been updated.
Algorithm UpdateThis text is used to describe an image and will not usually be seen by an average site user.
Alternative (Alt) Text